📖100 Things Every Designer Needs to Know About People
- authors
- Weinschenk, Susan
- year
- 2011
- tags
- § Design
The visual cortex is more active when we’re imagining thing than when we actually perceive it. (p.7)
- (is imagination as real?)
- (to the theory we use thought visualization to communicate with ourselves)
many people are color-blind (mostly red-green) §11
- either have a redundancy in indicators (e.g., use line thickness and color) or a color scheme that looks good for color-blind
sites to check design for color-blindness
- http://vischeck.com (site is down)
- http://colorfilter.wickline.org (redirects to https://www.toptal.com/designers/colorfilter)
all uppercase is not inherently harder to read
- we also do not recognize words by shapes
good number of items to remember is 4 (not 7±2)
- chunk and group information so it is easier to remember
progressing disclosure
- show minimum information initially, but show more and more with each step
- “if you have eto make a trade-off on clicks versus thinking, use more clicks and less thinking.” p.64
load hierarchy
- cognitive load (hard)
- visual
- motor (easy)