📖100 Things Every Designer Needs to Know About People

The visual cortex is more active when we’re imagining thing than when we actually perceive it. (p.7)

• (is imagination as real?)
• (to the theory we use thought visualization to communicate with ourselves)

many people are color-blind (mostly red-green) §11

• either have a redundancy in indicators (e.g., use line thickness and color) or a color scheme that looks good for color-blind

• sites to check design for color-blindness

  • http://vischeck.com (site is down)
  • http://colorfilter.wickline.org (redirects to https://www.toptal.com/designers/colorfilter)

all uppercase is not inherently harder to read

• we also do not recognize words by shapes

good number of items to remember is 4 (not 7±2)

• chunk and group information so it is easier to remember

progressing disclosure

• show minimum information initially, but show more and more with each step
• “if you have eto make a trade-off on clicks versus thinking, use more clicks and less thinking.” p.64

load hierarchy

1. cognitive load (hard)
2. visual
3. motor (easy)