📖Write useful books: a modern approach to designing and refining recommendable nonfiction

On writing well

self-publish your first 10,000 copies and then you can negotiate with publishers from a strong position

p.12 useful books are problem-solving products

p.13 make the promise so clear so that people can decide they don’t need it (they won’t be lured and won’t write negative reviews)

p.14 testing title: try to describe book in one-two sentences in a conversation, and see how people (mis)interpret it

p.49 add word count to the ToC to visualize reader experience

Austin Kleon, Show your work