📝Fundamental Attribution Error

Cognitive Bias

When we think about other’s behavior, we believe it is caused by people’s personalities (e.g., “He is rude”). When we think about ourselves, the bad behavior is usually attributed to situation (e.g., “I’ve just been in a hurry”).

Fundamental Attribution Error does not apply to bad situations only. Check for it every time you try to describe any people behavior (good or bad).

  • e.g., it can apply to user research